Influencer Marketing in China: How to Boost Your Brand in the Red Dragon

Chinese influencers have become an essential tool in digital marketing and advertising. Better known in China as KOLs (Key Opinion Leaders), people with a large number of followers on social networks such as Little Red Book, Douyin (Chinese TikTok), WeChat, Kuaishou, Toutiao and Weibo. KOLs (Key Opinion Leaders) in China are people with large numbers … Continue reading Influencer Marketing in China: How to Boost Your Brand in the Red Dragon