Influencer marketing in China have become an essential tool in digital marketing and advertising. Better known in China as KOLs (Key Opinion Leaders), people with a large number of followers on social networks such as Little Red Book (chinese version of Instagram), Douyin (Chinese TikTok), WeChat, Kuaishou, Toutiao and Weibo. KOLs (Key Opinion Leaders) in China … Continue reading A Guide to Influencer Marketing in China