Riding the Trend: The Growing Influence of KOC in China
With the increase in Chinese consumers’ purchasing power, shopping habits are also evolving, reflected in the growing trend of collaborating
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What is KOC and KOL Marketing in China?
Knowing what KOL (Key Opinion Leader) and what KOC (Key Opinion Consumer) are is essential to break into the Chinese
A Guide to Influencer Marketing in China
Influencer marketing in China have become an essential tool in digital marketing and advertising. Better known in China as KOLs
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