Strategies to Succeed in Xiaohongshu Marketing
Breaking into China’s competitive market can be daunting, but Xiaohongshu marketing provides a unique opportunity for foreign brands to connect
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Mastering Your China Marketing Strategy: Budget and Influencers
China has become a cornerstone for global businesses, offering a vast and dynamic consumer base. However, entering and succeeding in
Riding the Trend: The Growing Influence of KOC in China
With the increase in Chinese consumers’ purchasing power, shopping habits are also evolving, reflected in the growing trend of collaborating
What is KOC and KOL Marketing in China?
Knowing what KOL (Key Opinion Leader) and what KOC (Key Opinion Consumer) are is essential to break into the Chinese
A Guide to Influencer Marketing in China
Influencer marketing in China have become an essential tool in digital marketing and advertising. Better known in China as KOLs
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