2024 China Influencer Marketing Insights Report
Unveiling the Trends Shaping the Future of Influencer Marketing in China
Dive into the most up-to-date trends, data, and strategies revolutionizing the influencer marketing landscape in China. From the rapid growth of emerging platforms to cutting-edge collaboration models, this report serves as your go-to resource for understanding how brands and influencers are engaging Chinese consumers in 2024.
2024 China Influencer Marketing Insights Report
Unveiling the Trends Shaping the Future of Influencer Marketing in China
Dive into the most up-to-date trends, data, and strategies revolutionizing the influencer marketing landscape in China. From the rapid growth of emerging platforms to cutting-edge collaboration models, this report serves as your go-to resource for understanding how brands and influencers are engaging Chinese consumers in 2024.
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Key Trends Shaping Influencer Marketing in China
1
Growth of Influencer Marketing
The influencer economy in China is projected to reach CN¥6.7 trillion (USD $1.035 trillion) by 2025, solidifying its position as the largest in the world.
2
Rise of KOCs
70% of Chinese consumers prefer recommendations from Key Opinion Consumers (KOCs) over those from Key Opinion Leaders (KOLs), marking a shift towards authenticity.
3
Emerging Platforms
Douyin and Xiaohongshu are dominating the market, but Kuaishou is gaining ground, especially in tier 3 and 4 cities.
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