Starting with influencer marketing in China can feel like stepping into an entirely new digital world—and in many ways, it

China is home to the largest mobile user base in the world, with over a billion smartphone users and a

Social eCommerce in China has become one of the most powerful forces driving consumer behavior and online sales, blending social

Attracting Chinese visitors to international events has become a strategic priority for many organizers. With China’s growing global influence and

China remains a key driver of global luxury consumption, representing a dynamic and highly digitalized market where high-end brands compete

China’s ecommerce landscape is evolving fast—and Douyin, the Chinese version of TikTok, is at the forefront of this transformation. What

Entering the Chinese market has become a top priority for global companies seeking long-term growth, especially as China remains one