What is KOC and KOL Marketing in China?
Knowing what KOL (Key Opinion Leader) and what KOC (Key Opinion Consumer) are is essential to break into the Chinese
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What is Weibo? A Social Network to Build your Audience Reach in China
Knowing what Weibo is today is essential knowledge to effectively promote your business in the Chinese market and, above all,
What is Douyin and How Can You Use it to Market Products in China?
Chinese social media platforms have gained a foothold in the Chinese tourism market as one of the most important tools
A Guide to Influencer Marketing in China
Influencer marketing in China have become an essential tool in digital marketing and advertising. Better known in China as KOLs
Kuaishou: Reaching an ever-growing Chinese audience
Chinese social networks have become essential tools for any business that wants to reach Chinese consumers. Kuaishou is one of
WeChat Pay: the preferred payment method for Chinese tourists
Cash and card payments are starting to become somewhat secondary in many countries, and China is the clearest example. Practically
What is Fliggy and Why Should Hotels Establish a Presence Here?
In recent years, the rise of Online Travel Agencies (OTAs) in China, such as Fliggy, has influenced the growth of
What is Xiaohongshu? Promote your Business in China
Learning as much as you can about the main Chinese social networks is the first step to successfully promoting your
Top 10 Popular Apps in China to Attract Chinese Tourists in 2024
To capture the attention of Chinese tourists and get them interested in foreign businesses, it is absolutely necessary to operate
Top 5 Online Travel Agencies in China (OTAs)
In recent years, the increase in the capitalization of the Chinese outbound tourism market has been tremendous, an increase that
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