For Hotels · Restaurants · Attractions

Chinese Travelers Can't Book What They Can't Find.

89% of Chinese travelers research on Rednote before they book. We make sure your venue is what they find.

⚡ Limited: 3 Venues per Month Max

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Chinese traveler discovering a venue on Rednote

86%

of Chinese travelers follow travel influencers (KOLs) onlineSource: Dragon Trail Research, 2025

78%

research online before they travel, with Xiaohongshu leading trip planningSource: China Trading Desk, 2025

$250B

in projected Chinese outbound tourism spend for 2025, with 25% going to local diningSource: UN Tourism & China Outbound Tourism Data

Who This Is For

Built for Venues Chinese Travelers Actually Search For.

We work with hospitality and tourism businesses whose customers care about reaching Chinese visitors abroad — and Chinese students and expats living in their city.

01 · Hotels

Hotels & Hospitality

Boutique hotels, design-led properties, resorts and ryokans where Chinese travelers research, save and book based on what real Chinese creators show them.

02 · Restaurants

Restaurants & F&B

From neighborhood ramen shops in London to fine-dining icons in Paris — restaurants where Chinese diners, students and tourists become regular footfall once they discover you on Rednote.

03 · Attractions

Tourist Attractions

Museums, immersive experiences, theme parks, gardens, observation decks, vineyards and tour operators that need to be in the Chinese traveler's itinerary — saved weeks before arrival.

The Reality

Chinese Travelers Don't Use Google or Instagram. They Plan Their Next Trip on Rednote.

If you're not on Rednote, you don't exist for 155M decision-makers who are choosing where to eat, sleep and visit in your city — right now.

What We Do

Two Services to Get Chinese Travelers to Find and Book You.

We've put 50+ venues on the Chinese traveler's radar with two complementary services: visibility on the platforms where they research and book, and authentic creator reviews that drive the decision.

Direct Bookings

Chinese OTA Store Setup & Management

We give you presence on China's major online travel agencies, where Chinese travelers compare and book their next trip.

Account opening & verification
Listing optimization: photos, copy, pricing
Ongoing management & availability

Platforms

Ctrip

Fliggy

Qunar

Tongcheng

Tuniu

Discovery & Trust

Influencers on Chinese Social Media (KOL/KOC)

Chinese creators publish authentic reviews of your venue on the platforms where Chinese travelers discover and decide.

Creator selection with a relevant audience
Onsite & remote content
Reach & footfall reporting

Platforms

Rednote

Douyin

Most of our clients combine both services: an OTA presence to capture the direct booking, and influencer campaigns to get discovered and chosen.

Hospitality & Tourism Clients

Also Working With

01 / 03 Featured Campaign · Barcelona · 3 Venues

Barcelona Restaurant Group

A coordinated multi-year campaign across Bodega Joan, Pasa Tapas and Season Tapas, tailoring KOC content to each venue's positioning. The best-performing post alone hit 262K views among Chinese travelers planning their Barcelona itineraries.

1.3MTotal Reach

28KTotal Interactions

72Creators Activated

6 moCampaign Duration

450%ROI

×5More Visits from Chinese Clients

02 / 03 Featured Campaign · Seville · 1 Venue

Orange Tree Sevilla

A Seville artisan shop became a must-visit stop for Chinese tourists. We ran a KOC-focused campaign combining onsite in-store photoshoots with virtual collaborations on Rednote — driving authentic content that built the brand into Chinese travelers' Seville itineraries.

544KTotal Reach

7.1KTotal Interactions

33Creators Activated

2 moCampaign Duration

350%ROI

×3More Visits from Chinese Clients

03 / 03 Featured Campaign · Barcelona · 3 Locations

Taller de Tapas

A micro-KOC strategy across 3 Barcelona locations (Rambla de Catalunya, St. Josep Oriol, Argentería). Onsite creator visits drove authentic in-store content, building consistent visibility for Chinese tourists planning their tapas night out.

417KTotal Reach

6.6KTotal Interactions

41Creators Activated

3 moCampaign Duration

×7More Visits from Chinese Customers

"Most venues spend months building their own Rednote audience. The smarter play: partner with Chinese creators who already have one — their trust transfers to your venue instantly, at a fraction of the cost, with ROI you can actually measure."

David Perrenoud Co-Founder, InfluChina

FAQ

The Questions We Hear Most Often.

Anything we missed? Drop us a line — we reply within 24 hours.

Who is this service for?

Any business that benefits from Chinese visitor traffic — restaurants, hotels, tourist attractions, museums, retail experiences, tour operators. Most of our clients are based outside China, targeting Chinese travelers, students and expats abroad.

Do I need a Chinese-language website or social account?

No. Your Chinese visibility comes from authentic third-party reviews on Rednote and Douyin — which performs far better than brand-owned accounts for hospitality businesses.

How long until the first content goes live?

Approximately 2 weeks from brief to first published Rednote content. Week 1: strategy and creator selection. Week 2: briefing and first publications. The full campaign typically runs over 2 months as additional creators publish.

Will Chinese visitors actually come to my venue?

Yes — when the campaign is run correctly. Authentic Rednote reviews from Chinese creators with relevant audiences drive measurable footfall. We track Chinese-speaking visitor lift and Rednote saves as the primary KPIs, not vanity impressions.

What's the difference between onsite and remote collaborations?

Onsite: Chinese creators physically visit your venue, experience it first-hand, publish authentic reviews. Best for footfall. Remote: content produced from briefing materials and photos. Best for awareness at scale. Most campaigns blend both.

Why Rednote (Xiaohongshu) over Instagram or Google?

Chinese consumers don't use Google or Instagram — they're blocked or unused in mainland China. Rednote is the dominant platform where Chinese travelers, students and expats research where to eat, stay and visit before traveling.

Next Step

Get Your Free China Visibility Plan.

Tell us about your venue. We reply within 24 hours with a tailored Rednote & Douyin strategy — no commitment, no obligation.

Prefer to talk first? Grab a 30-minute strategy call on the calendar.

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Free China Plan

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