For Hotels · Restaurants · Attractions

Chinese Travelers Can't Book What They Can't Find.

89% of Chinese travelers research on Rednote before they book. We make sure your venue is what they find.

⚡ Limited: 3 Venues per Month Max

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Chinese traveler discovering a venue on Rednote

86%

of Chinese travelers follow travel influencers (KOLs) onlineSource: Dragon Trail Research, 2025

78%

research online before they travel, with Xiaohongshu leading trip planningSource: China Trading Desk, 2025

$250B

in projected Chinese outbound tourism spend for 2025, with 25% going to local diningSource: UN Tourism & China Outbound Tourism Data

Who This Is For

Built for Venues Chinese Travelers Actually Search For.

We work with hospitality and tourism businesses whose customers care about reaching Chinese visitors abroad — and Chinese students and expats living in their city.

01 · Hotels

Hotels & Hospitality

Boutique hotels, design-led properties, resorts and ryokans where Chinese travelers research, save and book based on what real Chinese creators show them.

02 · Restaurants

Restaurants & F&B

From neighborhood ramen shops in London to fine-dining icons in Paris — restaurants where Chinese diners, students and tourists become regular footfall once they discover you on Rednote.

03 · Attractions

Tourist Attractions

Museums, immersive experiences, theme parks, gardens, observation decks, vineyards and tour operators that need to be in the Chinese traveler's itinerary — saved weeks before arrival.

The Reality

Chinese Travelers Don't Use Google or Instagram. They Plan Their Next Trip on Rednote.

If you're not on Rednote, you don't exist for 155M decision-makers who are choosing where to eat, sleep and visit in your city — right now.

Hospitality & Tourism Clients

Also Working With

How We Work

A Proven Methodology With Success on 50+ Venues

Two complementary models — onsite for trust, remote for scale. For most campaigns, the right answer is a deliberate blend of both.

Onsite Collaborations

Chinese creators physically visit your venue, experience the product first-hand, and create authentic review content based on their real experience.

Remote Collaborations

Content produced without an in-person visit, based on briefing materials, photos and menu or brochure information you provide. Our team prepares the creative narrative aligned with your goals.

For most hotels, restaurants and attractions, we recommend a blend of both — onsite for credibility and footfall, layered with remote content for broader reach.

01 / 03 Featured Campaign · Barcelona · 3 Venues

Barcelona Restaurant Group

A coordinated multi-year campaign across Bodega Joan, Pasa Tapas and Season Tapas, tailoring KOC content to each venue's positioning. The best-performing post alone hit 262K views among Chinese travelers planning their Barcelona itineraries.

1.3MTotal Reach

28KTotal Interactions

72Creators Activated

6 moCampaign Duration

450%ROI

×5More Visits from Chinese Clients

02 / 03 Featured Campaign · Seville · 1 Venue

Orange Tree Sevilla

A Seville artisan shop became a must-visit stop for Chinese tourists. We ran a KOC-focused campaign combining onsite in-store photoshoots with virtual collaborations on Rednote — driving authentic content that built the brand into Chinese travelers' Seville itineraries.

544KTotal Reach

7.1KTotal Interactions

33Creators Activated

2 moCampaign Duration

350%ROI

×3More Visits from Chinese Clients

03 / 03 Featured Campaign · Barcelona · 3 Locations

Taller de Tapas

A micro-KOC strategy across 3 Barcelona locations (Rambla de Catalunya, St. Josep Oriol, Argentería). Onsite creator visits drove authentic in-store content, building consistent visibility for Chinese tourists planning their tapas night out.

417KTotal Reach

6.6KTotal Interactions

41Creators Activated

3 moCampaign Duration

×7More Visits from Chinese Customers

"Most venues spend months building their own Rednote audience. The smarter play: partner with Chinese creators who already have one — their trust transfers to your venue instantly, at a fraction of the cost, with ROI you can actually measure."

David Perrenoud Co-Founder, InfluChina

FAQ

The Questions We Hear Most Often.

Anything we missed? Drop us a line — we reply within 24 hours.

Who is this service for?

Any business that benefits from Chinese visitor traffic — restaurants, hotels, tourist attractions, museums, retail experiences, tour operators. Most of our clients are based outside China, targeting Chinese travelers, students and expats abroad.

Do I need a Chinese-language website or social account?

No. Your Chinese visibility comes from authentic third-party reviews on Rednote and Douyin — which performs far better than brand-owned accounts for hospitality businesses.

How long until the first content goes live?

Approximately 2 weeks from brief to first published Rednote content. Week 1: strategy and creator selection. Week 2: briefing and first publications. The full campaign typically runs over 2 months as additional creators publish.

Will Chinese visitors actually come to my venue?

Yes — when the campaign is run correctly. Authentic Rednote reviews from Chinese creators with relevant audiences drive measurable footfall. We track Chinese-speaking visitor lift and Rednote saves as the primary KPIs, not vanity impressions.

What's the difference between onsite and remote collaborations?

Onsite: Chinese creators physically visit your venue, experience it first-hand, publish authentic reviews. Best for footfall. Remote: content produced from briefing materials and photos. Best for awareness at scale. Most campaigns blend both.

Why Rednote (Xiaohongshu) over Instagram or Google?

Chinese consumers don't use Google or Instagram — they're blocked or unused in mainland China. Rednote is the dominant platform where Chinese travelers, students and expats research where to eat, stay and visit before traveling.

Next Step

Get Your Free China Visibility Plan.

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