Hotels & Hospitality
Boutique hotels, design-led properties, resorts and ryokans where Chinese travellers research, save and book based on what real Chinese creators show them.
89% of Chinese travellers research on Rednote before they book. We make sure your venue is what they find.
of Chinese travellers follow travel influencers online
Dragon Trail Research, 2025research online before travelling, with Xiaohongshu leading trip planning
China Trading Desk, 2025projected Chinese outbound spend for 2025, 25% of it on local dining
UN Tourism & China Outbound Tourism DataIf you're not there, you don't exist for the 155 million people deciding right now where to eat, sleep and visit in your city.
小红书 RednoteAnd the two points where we step in. This is why most of our clients run both services instead of picking one.
Months before booking, they save posts about your city. Nothing is decided yet, but the shortlist is already forming.
They search in Chinese and read thirty real reviews. If no creator has been to your venue, you are not in that search.
We work here · KOL & KOCThe shortlist moves to the OTA, where your listing either exists with good photos and Chinese copy, or it doesn't exist at all.
The booking happens inside the app, in Chinese, paid with Chinese methods. No redirect to your website survives that.
We work here · OTA storeThey post their own review when they get home. That post becomes step 01 for the next traveller — which is why this compounds.
Step 05 feeds step 01. The content you pay for once keeps working on the next traveller.
Hospitality and tourism businesses that want to reach Chinese visitors abroad — and the Chinese students and expats already living in their city.
Boutique hotels, design-led properties, resorts and ryokans where Chinese travellers research, save and book based on what real Chinese creators show them.
From neighbourhood ramen shops in London to fine-dining icons in Paris — where Chinese diners, students and tourists become regular footfall once they find you.
Museums, immersive experiences, theme parks, gardens, observation decks, vineyards and tour operators that need to be in the itinerary, saved weeks before arrival.
We've put 50+ venues on the Chinese traveller's radar: visibility where they research, and authentic creator reviews where they decide.
Presence on China's major online travel agencies, where Chinese travellers compare and book their next trip.
Ctrip
Fliggy
Qunar
Tongcheng
TuniuChinese creators publish authentic reviews of your venue on the platforms where travellers discover and decide.
RednoteDouyinMost clients combine both: the OTA presence captures the direct booking, the influencer campaign is what gets you chosen in the first place.
Hotels, restaurants and venues we've put in front of Chinese travellers.
Real campaigns, real numbers. Drag to see both.
A coordinated multi-year campaign across Bodega Joan, Pasa Tapas and Season Tapas, tailoring KOC content to each venue's positioning. The best post alone hit 262K views among travellers planning their Barcelona itineraries.
A micro-KOC strategy across three Barcelona locations. Onsite creator visits drove authentic in-store content, building consistent visibility for travellers planning their tapas night out.
Most venues spend months building their own Rednote audience. The smarter play: partner with Chinese creators who already have one — their trust transfers to your venue instantly, at a fraction of the cost, with ROI you can actually measure.
Anything we missed? Drop us a line — we reply within 24 hours.
Any business that benefits from Chinese visitor traffic — restaurants, hotels, tourist attractions, museums, retail experiences, tour operators. Most of our clients are based outside China, targeting Chinese travellers, students and expats abroad.
No. Your Chinese visibility comes from authentic third-party reviews on Rednote and Douyin, which performs far better than brand-owned accounts for hospitality businesses.
About two weeks from brief to first published Rednote content. Week 1: strategy and creator selection. Week 2: briefing and first publications. The full campaign typically runs over two months as additional creators publish.
Yes, when the campaign is run correctly. Authentic Rednote reviews from creators with relevant audiences drive measurable footfall. We track Chinese-speaking visitor lift and Rednote saves as the primary KPIs, not vanity impressions.
Onsite: Chinese creators physically visit your venue, experience it first-hand and publish authentic reviews. Best for footfall. Remote: content produced from briefing materials and photos. Best for awareness at scale. Most campaigns blend both.
Chinese consumers don't use Google or Instagram — they're blocked or unused in mainland China. Rednote is the dominant platform where Chinese travellers, students and expats research where to eat, stay and visit before travelling.
Tell us about your venue. We reply within 24 hours with a tailored Rednote and Douyin strategy — no commitment, no obligation.
Prefer to talk first? Grab a 30-minute call — contact us →