While Western social media focuses on content and entertainment, Chinese platforms like BiliBili are built for conversion. Known as the

Chinese social networks are of great importance for any company or brand interested in efficiently penetrating the Chinese market. Furthermore,

Many of the Chinese social networks have a similar version in the West, one of the most apparent cases being the Chinese

Chinese social networks have emerged as the best and most powerful marketing tool in the Chinese market. Through them, companies

Chinese citizens are major consumers of social networks. There are more of them in China than in the West, with

Knowing what Weibo is today is essential knowledge to effectively promote your business in the Chinese market and, above all,

Chinese social media platforms have gained a foothold in the Chinese tourism market as one of the most important tools